Thursday, January 20, 2011

The Secret to Zappos' Success

Zappos is a recently popular online shoe retailer that hasn't been around for much more than a decade.  The chief executive, Tony Hsieh, operates his business in a very different manner, hiring a life coach for the employees and buying them all Kindles in 2009.  Hsieh wrote a book about his success entitled Delivering Happiness: A Path to Profits, Passion, and Purpose.  The most important thing to Zappos is customer service, especially when most companies are downsizing.  Making the customer happy is what gets them to tell their friends and relatives about Zappos, says Hsieh.

I think the chief executive really knows how to run a successful business.  Customer service is the key.  A happy customer will always come back for me.  If I don't like the service at a restaurant or the employees are rude at a store, I'm less likely to go back.  I think it would be fun to work at a company like Zappos where the executives and managers treat you nicely and make your job fun.

Check out the article!

1 comment:

  1. I find this really interesting. These people are given a work environment that they feel comfortable in. I personally believe that happy workers lead to happy customers. This article made me think that if I were in charge of a business that I should keep it interesting. Whether it be having message boards for the workers to post questions or just a simple name game to login to your computer

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